Your Website’s Dead – Here’s Why
Unlike human corpses that have at least one or two visitors to remember to visit them, a dead website has 0 visitors, 0 traffic, and 0 purposes to its creator. This means once your website takes up the “deadsite” label, it occupies a small niche from a very large expanse and promptly father virtual dust. Some users shut the website down after receiving less than stellar traffic stats, while others just ultimately forget it existed in the first place.
Deadsites happen for a reason, not just at random. You might be thinking this is a very specific lack of good fortune for you, but you’ll be surprised how many people and companies (read more) have experienced this failure as well. One example of a website giant that is presently obsolete is MySpace. MySpace used to be the Facebook of the early 2000s and continued to rise to popularity until other more modern social networks came and outperformed it.
However, having one deadsite doesn’t mean you’ll ultimately fail in building another one again. All you have to do is take note of these potential reasons and do your best in taking the proper actions in avoiding them.
1. Search Trends Now Rely On Mobile Searches
Compared to a decade ago, when mobile phones exist only to text and call, internet search Trends were vastly different compared today. The integration of internet usage with mobile phones (plus how insanely easy it is to search with what you have in your hand compared to booting up a computer to do so) became a major game-changer.
Trend searches rely solely on how people search for products and services online. Ever since the migration to mobile internet happened, the days and hours in which people use Google and other engines for their products and services has changed drastically. This migration has also changed many keywords necessary for companies making use of SEO, local and international.
Another reason your site lost traffic altogether is its anti-mobile template that visitors can’t navigate properly. Some find some sites that are not mobile-friendly to be cluttered, unaesthetic, and not up to the times. These reasons alone can drive people away from your site, never to go back again. Files presented in PDF form are all but outdated. Getting your consumers to fill up forms in order to establish communication has become a chore.
Updating your website to make it look just as pleasing in the mobile version as it is in the desktop version is a big must today. Instead of bombarding your visitors with a wall of text, show them a gallery of your product and services, with one or two sentences to support each. Lastly, leave your contact details on a separate page that consumers can readily pull up anytime, instead of asking for their contact information.
2. A Shift In Consumer Habits And Tastes
Time marches on, and with it, technology. It seems that each year, products and services alike change and elevate more and more, with no possible evolution ceiling in sight. As the constant change of trends happening, consumers leave behind the old and the forgotten, which your product and services may be a part of. This can be the main root of your website severely underperforming.
Most of the time, the reason for this shift is one product or service replacing the essential purpose of another. For example, ever since iPhones became more than just a trend (now, it’s a necessity), the field of photography witnessed a gradual, yearly change. With each new version of the Apple product seemingly improving its camera quality annually (link: https://www.cnbc.com/2021/06/07/apple-wwdc-live-updates-ios-15.html), the purchasing of digital cameras declined. This case is a matter of improving what you have to offer in order to stand out in the market.
3. The Google Algorithm
The algorithm Google relies heavily on search trends, sets of SEO keywords, relevance updates, and spam. One or more of these reasons can cause the absolute eclipsing of your sites with undesirable search results. The last two elements can be accounted for by Google, but as a website owner, you have the responsibility to study what Google deems relevant and follow it. In the same spirit, study what Google sees as spam, and eradicate it from your site.