Time is a precious financial asset for any type and size of business. It’s a priceless marketing resource that budding SMEs and fortune 50 companies alike never seem to have enough of. Still, you must manage it efficiently to achieve the best value for your investment.
Here’s the bottom line: You can save more time and optimize ROI for your eCommerce marketing drives by outsourcing some of your content marketing workloads to specialist content providers.
What is Outsourcing Content Writing?
In a nutshell, outsourcing content writing means delegating content writing services to a content writing service provider. It entails charging a third-party content provider with the duty to create written marketing content.
Essentially, the business owner provides the content writing roadmap to be followed. On the other hand, the content service provider researches and develops the written content according to the provided eCommerce marketing blueprint.
In today’s digital and Internet-based economy, eCommerce marketing mostly relies on digital and Internet marketing channels to deliver marketing content to consumers. Moreover, digital and internet marketing leverage market-ready customer-focused written content to woo new customers, convert prospects to buyers, and retain current customers.
But here’s the main challenge: Market dynamics are always changing, and businesses must continually create engaging marketing content suitable to each specific target audience.
What’s more, most potential customers review various businesses before choosing whom to purchase a product or service from. Thus, it would help if you had a constant stream of written marketing content to generate new leads, grow them, and nudge them on to be loyal customers.
Here’s the catch: Creating engaging written content isn’t a walk in the park. It takes hours of market research, rigorous planning, and flawless targeting to hit the right spots in the target audience. Furthermore, expert content writing requires specialist and experienced content writers who are alive to the best practices, winning tactics, and current content creation strategies.
The bottom line is that outsourcing content writing for eCommerce marketing is a smart move for any eCommerce company keen to scale its size and customer base. It provides you with deeply researched content that resonates with your target prospects. Even better, outsourcing content writing to reliable content creators presents other eCommerce marketing perks such as top SEO ranking and visibility.
What Content Writing Services Should You Outsource?
Generally, you can delegate tons of content writing services for an eCommerce entity. However, these are the five major types of content writing services you should outsource to competent professionals to save time, clear your schedule, and optimize your content’ customer outreach and retention results:
- Blogging, article writing, and related services such as blog editing, proofreading blog articles, copyediting blogs, and blog formatting
- Web page and web copywriting to create persuasive web copy
- Video script writing
- eCommerce writing such as product pages, product descriptions, and category pages
- Social media marketing content.
Now, this is important: A professional content writing service provider appreciates the high value of epic and targeted written marketing content. In addition, they know the type of written marketing content that resonates best with various audiences and platforms.
And there’s more. A reliable content writer understands that each word in a content writing post should nudge readers closer to clicking that ‘Buy’ or ‘Subscribe’ button. Thus, they must develop unique posts to persuade potential buyers to purchase and convince existing customers to purchase again or refer their friends.
Key Benefits of Outsourcing Content Writing
I can almost hear you asking about the advantages of outsourcing content writing tasks. According to Forbes’ modern marketing’s solution, outsourcing content writing offers numerous perks, including:
- It enables business owners and eCommerce marketing specialists to access and manage multiple content creation specialties and services easily and cheaply than an in-house solution.
- It’s cost-effective as you only pay for and retain the niche-specific services on a need-only basis. This way, you can minimize marketing expenditure on redundant and other ineffective content marketing campaigns.
- Outsourcing content writing injects fresh insight, elite-level expertise, and experience into an existing content marketing strategy, thereby optimizing it for better market reception and ROI.
- It takes a huge marketing task off your hands and allows you to explore, design, execute, and adopt new eCommerce marketing campaigns.
You require a constant flow of information-rich, SEO-friendly, and diverse written content to crank up your brand’s visibility and ranking on top search engines.
Additionally, it would be best if you kept updating the current marketing posts to keep them market-viable and helpful to your potential and existing customers.
In both cases, outsourcing content writing services brings in fresh ideas, new perspectives and introduces proven content writing techniques. Likewise, your content writing strategy executes seamlessly in line with the set budget caps, schedule, and objectives. Better still, outsourcing content writing improves marketing results without derailing the other eCommerce marketing processes.
The 6 Best Places to Outsource Content Writing Services
You can choose either a professional content writing agency or a freelance platform to outsource content writing services. Let’s take a closer look at each option:
- Content Writing Agencies
A content writing agency consists of multiple expert niche-specific content writers offering their services under one roof. Normally, the agency takes over an entire content writing assignment and then divides the specific writing tasks among the various niche experts. For instance, a single content writing agency can offer blog writing, article writing, and product page writing services.
There are a few ways to choose a suitable content writing agency. First, you can select a preferred agency depending on the size of your eCommerce enterprise and marketing budget. For example, suppose you own a mega-size enterprise with gigantic eCommerce marketing needs. In that case, the best place to outsource content writing is a full-house content marketing firm such as digital marketing, eCommerce marketing, or internet marketing firms.
Possibly the best part about full-scope content marketing agencies is that they have specialist in-house content writing divisions consisting of specialized content writers in each niche. Moreover, this option offers better content writing prices than the other solutions since all the services are in-house.
What’s more, outsourcing content writing services to a full-service content marketing firm allows you to have a seamless multi-faceted eCommerce marketing strategy. Furthermore, since the same agency will be handling the other marketing campaigns, your content writing marketing strategy will execute in tandem with the entire business’ marketing blueprint, thus allowing you to monitor the progress more conveniently.
Alternatively, you can outsource your content writing needs to a specialized stand-alone content writing agency. Such agencies offer specific content writing services such as article writing, web copywriting, or product listing. While choosing this option can present better marketing efficiency and ROI generation results, it’s only ideal for small to medium-sized enterprises.
Still, specialist content writing agencies are value-packed. They consist of niche-specialized content writers that are ornately trained and experienced to offer a particular service such as proofreading or editing blog articles. Thus, they can offer laser-targeted content writing services with better ROI than their full-house counterparts.
But that’s not all. Depending on your business type, size, and geographical location, you can take it a step further and choose a local, regional, or international content writing agency. For instance, choosing a local content writing agency can escalate the local SEO ranking and visibility for a local enterprise. On the other hand, an international agency is better placed to develop viable written content to flaunt a mega international enterprise before a global internet audience.
Here’s the key takeaway: Outsourcing content writing services to an agency offers both time-saving and value perks. It not only takes the agonizing content creation process off your hands but also ensures that only experts handle the task. Even better, you can still track the content’s marketing performance and revise the strategy accordingly.
- Freelancer Content Writing Platforms
It’s a new age for content writers as the Internet is brimming with working opportunities from all over the globe. Similarly, eCommerce enterprises have a rich pool of skilled content writers to choose from.
But, there’s a catch: Businesses are moving toward adopting marketing models and strategies with the best ROI. As a result, marketing budgets focus more on optimizing result-driven marketing campaigns in place of recurring and mundane marketing policies with minimal results.
Likewise, content writing specialists are turning to web-based freelancer platforms to seek out clients. In turn, the platforms provide a marketplace for businesses and content writers to interact and transact. Essentially, content writers take on various content writing assignments as freelancers or freelance content writing agencies on a contract basis.
You must be wondering how freelancer content writing platforms work. They have the same primary structure where businesses advertise their content writing services for freelancers to bid. After that, the project owner selects their preferred freelancer from the pool of applicants and assigns them the task. Eventually, the freelance content writer delivers the project according to the guidelines provided receives payment as compensation.
It gets better. The Internet is abuzz with free and subscription-based content writing platforms for freelancers. And on top of that, there are multiple content writing platforms such as content mills, freelance writer social media groups, freelance content writer forums, and pages.
The Five Best Freelance Platforms to Outsource Content Writing Projects
1. Upwork
Upwork is a gigantic freelance marketplace where clients and freelance specialists link up and work together. It’s a vast meeting point for numerous businesses and service providers in all industries across the globe ranging from creative and content writing to photography, market research, graphics design, and Data Science.
If you’re looking for a reliable platform to outsource tons of content writing to, Upwork is the go-to place. It enables you to find and hire top content writing talent from across the globe at a reasonable fee. What’s more, you can either pay the freelancers on an hourly arrangement or per-project basis. Better yet, you can exploit the platform’s premium expert assistance and dedicated talent manager features to pinpoint the best freelance content writer for your project faster.
2. Scripted
Businesses looking to outsource large volumes of content writing project work will find Scripted worth looking into. It’s a subscription-based platform where clients pay a monthly subscription fee ranging from $149 to $2500 to advertise content writing gigs. Additionally, the platform vets content writers and only accepts about 2% of the most highly skilled and experienced talent.
With Scripted, the client assumes most project managerial tasks such as releasing tasks to the ‘general’ pool and scouring various content writer profiles. Additionally, the platform offers a convenient SmartMatch feature that uses a unique artificial learning algorithm to pit writers against their most suitable projects.
But possibly the best thing about Scripted is their excellent communication via phone, real-time chat messaging, and pre-scheduled conference calls. Moreover, freelancers and clients can negotiate project deadlines and payment rates on the platform.
3. Fiverr
Fiverr is the go-to freelancer platform for any business looking to outsource content writing services on a stiff budget. It allows freelance content writers to design and offer specific gigs, ranks and then lists them according to reviews and ratings. After that, clients either search for and hire specific writers or browse the various gigs to find suitable talent.
Alternatively, clients can post a content writing ad on Fiverr and invite freelance writers to send proposals. Either way, the platform allows clients to choose the most suitable talent from a large pool of content writers from across the globe. Even better, Fiverr allows you to follow through with each assignment personally, and you can hire freelancers from a low as $5 per project.
4. WriterAccess
WriterAccess is a choice platform for businesses seeking to outsource high-volume content writing to native US-based freelance writers. It’s a premium freelance writing platform with a $39 to $349 monthly subscript fee.
Freelancers wishing to work on WriterAccess first send in applications for consideration. Then, the platform vets and assigns each accepted writer a star rating. After that, clients browse through the writers or search for specific writers, assign them tasks, and pay after submission according to the writers’ star rating.
5. Textbroker
Textbroker redefines content writing outsourcing by enabling businesses to find on-demand freelance content writing teams or writers at multiple budget thresholds. In addition, they provide diverse content types and quality in line with the client’s budget, needs, and target audience. Essentially, clients can either list and assign their projects to a particular content writer or let the platform link them up with the most suitable freelancer.
Additionally, Textbroker provides professional content managers at a fee. And on top of that, they have reliable customer support representatives that take care of project assignments and general site navigation.
We are not stopping there. You can also find word-class freelancers to outsource your content writing services to on these platforms:
Concluding thoughts
We can all agree that quality and engaging content is essential to growing website traffic, attracting customers, and driving sales. And as digital and content marketing gain momentum in eCommerce marketing, the need for quality and engaging content writing services is set to grow in step. However, maintaining a full-service or specialist in-house content writing division is costly, time-consuming, and resource-intensive.
On the other hand, outsourcing content writing to a reliable content writer is convenient and cost-effective. What’s more, it’s an ideal way to maintain a steady flow of viable marketing content. Therefore, you owe it to your investment to delegate the most sensitive content writing projects to a reputable content writing agency or freelance writer.