Dental marketing is not among the easiest things around, but it is necessary for you to penetrate the almost saturated dentistry market.
Your dentistry business can’t grow without a viable marketing strategy. There are many marketing channels you can consider, including video marketing, radio/TV marketing, social media marketing, among others. The most popular of these is social media marketing.
Today, no marketing campaign can be considered complete without including social media, particularly Facebook. That explains why you need to learn how Facebook ads for dentists work and how you can leverage them to gain an edge against your competitors to boost your revenue.
Why Choose Facebook?
Facebook has about 3 billion active monthly users globally, making it a rich hunting ground for highly converting leads. Most importantly, you can advertise your business on Facebook for free or spend as little as $0.50 per click. Apart from being cost-effective, Facebook ads are also more engaging and personal. That’s not all. Facebook has many other benefits, including:
- Facebook has robust analytics
Facebook has no limits when it comes to providing analytics and reports about how ads perform. You won’t have to struggle to determine your social metrics like clicks or conversion rates because the Ads Manager will display them.
You’ll get reports about your page likes, post engagement, clicks, weekly reach, conversions, and which posts perform well. This can help you make positive adjustments to your ads and eliminate guesswork from your marketing campaigns.
- You can customize your ads to meet specific objectives
Facebook makes it easy to create effective ads. Once you start creating an ad, it will guide you from one step to the next.
You can choose the kinds of ads you want, the audience you want to target, your budget, and even set your timeframe. You can as well customize the ads depending on what you want, be it page likes, website clicks, or post engagements.
- It’s easy to find new leads on Facebook
Once you get a few loyal customers on Facebook, you can get more by using the “lookalike audiences” feature on Facebook. Facebook’s algorithm can help you find people with similar interests to those you already have within your network.
- Facebook Ads Bring Fast Results
Unlike other marketing channels or tools like organic social media, SEO, professional web design, and email marketing, Facebook Ads bring almost instant results. Billions of people visit Facebook daily, meaning that immediately your ad goes live, the chances of it attracting someone’s attention will be very high.
So, it won’t come as a surprise if you get a qualifying lead within a few minutes of your ad getting approved (Facebook normally approves Ads within 24 hours).
Facebook Ads for Dentists: Tips and Tricks
Facebook is an indispensable marketing tool, but you have to do things right to get the desired results. Millions of businesses have joined Facebook, meaning you have to up your game and work smart for your business to get noticed.
Here are a few tips and tricks for successful Facebook ads for dentists campaigns:
1. Micro-target your audiences
In your dental practice, you’ll be dealing with people from different backgrounds. So, before you start creating your Facebook ad, try to understand your target audience – the people you want to persuade and woo.
Learn about their likes and dislikes, then craft an ad message that appeals to their emotions. For instance, you can create an ad that targets men above 40 years living in Texas, US. Let your ads target audiences in categories such as:
- Major life events
- Job title
- Education history or level
- Spoken languages
You can also create ads to target the people you already offered your services to. This is the best way to get repeat customers.
2. Add Visuals to Your Facebook Ad
A Facebook ad with plain text can not bring the desired results. As the saying goes, “A picture is worth a thousand words.” For effective marketing, your potential clients would want to see your results before they decide to call you.
For example, if you’re offering dental cleaning services, a potential client would want to see the “before” and “after” photos of the teeth you’ve cleaned. This should apply to all the services you offer: orthodontics, periodontal therapy, implants, bridges, crowns, extractions, rots canals, just to name a few.
3. Keep Your Ads Short
You don’t need lengthy ads to get qualifying leads. Most people loath reading. They want ads they can peruse in a few seconds and get the message. You have to explain your services to your audience without wasting words – let be concise.
Your ad should answer questions such as what services do you offer? What are the expected results? How long does it take to see results? Who does the service target? What are your charges? What are your payment or financing options? Among others.
4. You have to be creative with your ads
There are thousands, if not millions of ads on Facebook. For this reason, you have to be creative with your ads to make them stand out from the crowd. In designing Facebook ads for dentists, you have to take care of all artistic elements such as line, value, texture, shape, space, form, and color
Also, don’t forget the artistic principles like unity/variety. rhythm, pattern, movement, emphasis, contrast, and balance. To make sure all these are taken care of, hire a qualified graphic designer.
5. Track your results and make improvements
For one reason or the other, your ad may not perform as you had anticipated. But you need not lose hope. Use Facebook’s analytics (Ads Manager) to view how your ad is performing and what you need to improve.
You can try different formats and styles of Facebook ads to find out which one works best for your business. You can also design a variety of ads to target different categories of your clients.
6. Be active on Facebook
Once your Facebook ad goes live, you may start getting comments within the first minute after it goes live. Some of these comments will come in the form of inquiries that need your quick response.
Failing to be active on Facebook may make you miss some potential leads. If this is something you can’t manage on your own, you’ll have to employ a social media manager to take care of your Facebook profile. Make sure the manager is conversant with your business and can answer customer questions accurately.
7. Include a call to action
Once you’ve made your case on an ad, it’s natural to anticipate some action from your readers. A call to action is simply an invitation for a reader to take an action. A call to action can be a statement such as “Buy”, “Ask For a Quote”, “Find Out More”, etc. You have to choose a call to action word or statement that’s in line with the services you offer.
Running Successful Facebook Ads
The tips above can help you run a successful Facebook marketing campaign, but you need more: relevant software. Some of the software you need are ClickSend, Facebook Business Manager, ActiveCampaign/MailChimp, Zapier, Wufoo/Jotform, and Clickfunnels.
It’s worth emphasizing that if you can’t find time to manage your online marketing platforms, you can hire an expert to help design, post, and manage your Facebook ads for dentists.