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Social media has become a critical aspect of everyday living. Without social media, your inbound marketing may never produce tangible results. It has become a gathering of sorts where you can easily access customers en masse. But more specifically, you can still personalize conversations to a tee.  There’s no better union than social media and...Read More

A critical takeaway from the Covid-19 pandemic is that digital marketing works. As the world shut down in 2020 in fear of an apparent apocalypse, businesses that relied on traditional marketing techniques completely lost touch with their customers.  On the other hand, those with well-laid digital marketing strategies were in constant touch, although separated by...Read More

‘Quality content’ is perhaps one of the most misused phrases that effortlessly rolls out of the tongue and has a ring to it. However, its true meaning still eludes even the most experienced of marketers. Some argue that quality, like beauty, lies in the eye of the beholder. What is quality content in digital marketing?...Read More

You’ve seen it yourself. These days there are a gazillion different ways to broadcast your thoughts online. Content writing, podcasting, YouTube, Snapchat, Instagram — the options are overwhelming. You’d wonder: Should you go to the trouble of creating written content for your business?Which type of content writing is good for your business? Which should you...Read More

The global digitization of resources has forced business owners and marketers to reevaluate their customer outreach tactics.  Likewise, a fast-growing number of consumers are turning to the Internet for product and service searches and reviews. As a result, any enterprise that overlooks digital marketing services today risks losing a huge chunk of potential customer bases.  ...Read More

Instagram has seen a meteoric rise to a billion active users since its launch in October 2010. It’s among the top 4 social networks on the planet. Is that really important for eCommerce sites? Let’s explore some statistics to find out: 90% of Instagram users follow one business on the platform (Instagram for business)200 million...Read More

There are hundreds of link-building tools out there, but we want to focus on only the best and most useful to add to your toolbox. To be included, a tool had to meet three requirements. It must be: Widely used and recommended by the SEO world.Offer above-board value + actionable data.Actually, useful for building backlinks....Read More

Time is a precious financial asset for any type and size of business. It’s a priceless marketing resource that budding SMEs and fortune 50 companies alike never seem to have enough of. Still, you must manage it efficiently to achieve the best value for your investment. Here’s the bottom line: You can save more time...Read More

Dental marketing is not among the easiest things around, but it is necessary for you to penetrate the almost saturated dentistry market.  Your dentistry business can’t grow without a viable marketing strategy. There are many marketing channels you can consider, including video marketing, radio/TV marketing, social media marketing, among others. The most popular of these...Read More

Need to add users to your Google My Business account and wondering how to do it? You don’t have to worry about that anymore. In this article, you’ll learn how you can easily do that and achieve more out of your local business page. But before we get to the tips on how to add...Read More

As marketing shifts from traditional cookie-cutter methods to digital marketing, businesses have been forced to reimagine their marketing strategies. For instance, research indicates that newspaper advertising revenue has dropped from $22.3 billion annually to only $6.5 billion between 2017 and 2021, while magazine advertising revenues have recorded more than a 60% drop in annual revenue...Read More

The finance sector has become highly competitive as new investors join the industry. With the fast-paced technological evolution, it is clear that financial businesses with traditional cookie-cutter marketing strategies miss out on crucial client acquisition opportunities in the digital world. Therefore, now is the best time to leverage on digital marketing strategy for your financial...Read More

‘Content is King’… goes the famous phrase that keeps being tossed recklessly from one marketing department to the next. However, the real question is, how big is this king in the digital marketing room? Oooh! And at what point do we say that content is king? Well, marketing is all about numbers in most cases....Read More

Are you getting profit for every single penny you invest in content marketing? Have you realized a positive return on investment (ROI) yet? If your answer to any of these pertinent marketing questions is NO, this article is for you! What is the biggest challenge in content marketing? Well, everyone is doing it! According to...Read More

The business world glorifies social media marketing — spending thousands of hours and dollars daily to create a working social media strategy. Businesses appear to understand correctly that marketing through social media can revolutionize their brands, leapfrog their competitors, and grow their companies all at once. Every business wants to see encouraging signs like: PageviewsIncreased...Read More