When you are asked about the first three things that come to mind when SEO mentioned, I bet that “links” are going to be at the top of that list. The other two are probably content and keywords. The reason for this is simple: Links are undeniably a very critical factor in Search Engine Optimization.
Why is this so, though?
Links are the primary source of a website’s authority. The more links you build around your website, the better your standing is with search engines. The entirety of the internet is comprised of interrelated links; it’s like a never-ending web that connects one thing to another. More affiliations and connections only mean that your website is functional, and it is giving other people value. It cancels out doubts of being a fraudulent or fake site and thus, will increase its opportunities to rise in the top pages of search results.
It is important to note, however, that not any link would do or at least not all of them will hold any weight in your website’s standing in the SERPs. Google, along with other SE’s, are more than intelligent enough to know that people are bound to take advantage of link building to get ahead in business. Several years back, the practice of selling sitewide and guest posting links had led to stricter evaluations for websites. Now, not all links are considered good for your business – so don’t even think about getting random backlinks from other websites!
That said, the best way to build your website’s authority online is to gain a network of backlinks from other authoritative websites that exist in your industry. We call this Niche Link Building.
For instance, it would not make sense for us being an SEO company to receive backlinks from foodservice websites. It would also be weird for us to be mentioned in fashion articles, alternative medicine sites, travel and leisure blogs, etc. If search engines detect backlinks for our website coming from groups and communities that do not make sense for us, they may interpret that as fraudulent activity and that may even get us flagged or worse, cancelled for good.
If you haven’t the slightest idea about how to build your own website’s link strategy, best leave it to the experts! Links are a crucial part of SEO and can drive a whole lot of traffic to your business done right. Lucky for you, there is a team that is more than capable to take this job on.