If you have a business in a physical location, it is crucial for people in your locality to find you. It’s not about offline SEO anymore; you must have a properly listed business in Google My Business (GMB), Yelp, and other directories to be visible online. Considering over a billion people now use Google Maps, it is imperative to focus your listing more on GMB.
But first, what exactly is Google My Business?
To place big businesses in a fair position to compete with smaller businesses, Google introduced Google Places. A company could create a free listing adding details like address, name, and telephone number. Later on, Google renamed this service “Google My Business.” While algorithms have been updated, the concept is still the same.