New York Google Maps Optimization

One key consideration in running a business, online or offline, is having your customer base know where to find you! Unfortunately, this is also something most business owners neglect or cannot see the importance of.

Sure, having quality products and top-notch services are all very crucial things to have for a business. However, fact remains that it would be hard for people to discover the amazing calibre of your offers if they do not even know where your place of business is located. This is especially true for businesses that offer physically administered services or tangible products.

Online marketing works for a variety of industries. While most online B2B companies and e-commerce stores do not have to worry much about the location of their offline office, businesses who cater to their customers face-to-face have to figure out ways to drive online traffic to real-world attendance. One way to do this is to optimize your website for Google Maps.

As you all already know, Google Maps is an online navigation software that – frankly – is a gazillion times better than traditional maps. In fact, almost all people who own smartphones use Google Maps in their day-to-day life. Whether it is to help them know their way around a new place or just find the nearest Thai restaurant to dine in, G-Maps has earned its way to people’s hearts.

If you are running a business that requires people to come through your door to convert them to paying customers, then optimizing for Google Maps and ranking this particular search engine should be at the top of your list.

SEO, in general, should help get your Google Maps ranking up. However, if you are aiming for the top spots in local searches made in Google Maps, a different and more intentional strategy must be put in place. Our team of G-Maps professionals can help you devise an optimization strategy that will get you ahead in Google Map searches. Reach out to our team today to learn more!

Does Your Business Need Google Maps Optimization?

All businesses would benefit from ranking Google Maps. Even online-only companies would have an advantage ranking G-Maps because it gets their contact info up the list, making it more visible to people who are searching for related information. However, the businesses who would benefit the most from a Google Maps Optimization strategy are local businesses who aim to increase not just their online but their offline traffic as well. If you need more customers to locate your place of business in the real world, then this strategy is for you.

Won’t Local SEO be Enough?

As we mentioned above, a Local SEO campaign will help boost your ranking for Google Maps. However, it does not ensure placement in the first 5-10 spots of search results. The reason for this is because G-Maps runs off a different database than Google search. Thus, it will also have different criteria for ranking. If you want to increase your website’s chance at the top spots, you need a campaign that is more intentional towards Google Maps – and we can help you figure it out!

What Are The Advantages Of Hiring An Agency?

You could learn how to do this yourself; that is very much possible. However, you also have to consider the time, energy, and commitment it takes for a strategy like this to successfully take off the ground. Being a business owner who is likely responsible for hundreds of other things in your business, you will not be able to put as much time and focus into optimizing your website for Google Maps. Rather than launching a premature campaign with poor supervision, the best and most practical way is to hire a third party for help. This way, all resources are maximized and real results are achieved.