Content writing goes hand in hand with SEO because it needs to be good for the audience and search engine crawlers. You need to have the right content to attract your products and services and make them persuasive. Also, the content needs to be visible to crawlers as it leads to more visits and views.
Some SEO services offer keyword research as the main focus, but it is not the only way to optimize content nowadays. Gone are the days when content writers used to stuff keywords. It is a strategy that doesn’t work anymore as Google’s algorithms got smarter. Much of the content that’s ranking today is engaging and encourages shares across social media platforms. That said, you need a digital agency that understands the art of curating content to your target audience.