As marketing shifts from traditional cookie-cutter methods to digital marketing, businesses have been forced to reimagine their marketing strategies. For instance, research indicates that newspaper advertising revenue has dropped from $22.3 billion annually to only $6.5 billion between 2017 and 2021, while magazine advertising revenues have recorded more than a 60% drop in annual revenue...Read More

The finance sector has become highly competitive as new investors join the industry. With the fast-paced technological evolution, it is clear that financial businesses with traditional cookie-cutter marketing strategies miss out on crucial client acquisition opportunities in the digital world. Therefore, now is the best time to leverage on digital marketing strategy for your financial...Read More

‘Content is King’… goes the famous phrase that keeps being tossed recklessly from one marketing department to the next. However, the real question is, how big is this king in the digital marketing room? Oooh! And at what point do we say that content is king? Well, marketing is all about numbers in most cases....Read More

Are you getting profit for every single penny you invest in content marketing? Have you realized a positive return on investment (ROI) yet? If your answer to any of these pertinent marketing questions is NO, this article is for you! What is the biggest challenge in content marketing? Well, everyone is doing it! According to...Read More

The business world glorifies social media marketing — spending thousands of hours and dollars daily to create a working social media strategy. Businesses appear to understand correctly that marketing through social media can revolutionize their brands, leapfrog their competitors, and grow their companies all at once. Every business wants to see encouraging signs like: PageviewsIncreased...Read More