Are PPC Ads Worth It?
Entrepreneurs—especially those with serious mindsets—most likely know the theory of value for value. In simple terms, this principle means if you want to get something of value, you’d definitely need to give something of equal value in return. With other strategies that require little to no sacrifice (free promotional ads like SEO), you might see results at a slower pace than you anticipated.
It’s antithesis; the PPC Ad—which is basically a paid advertisement—can give you the opposite effect.
Some marketers stand in the middle of these two choices. That is, they believe a cross between organic and paid advertisements (read more) maximize the amount of traffic ushered into a website. It depends solely on you which one of these three paths you’ll pursue, but we’ll give you our take on why PPC Ads are worth it and its pitfalls if you ever chose to talk that road instead.
First, What Are PPC Ads?
PPC is short for pay-per-click, and with its name, it pretty much sums up what kind of advertisement it is. However, to elaborate, it is a type of advertisement that Google ads are popularly known for. This online marketing model works by having an advertiser pay the publisher an amount of money for every click the advertisement gets.
Large search engine companies like Google and SocMed handles like Facebook, Instagram and Twitter are among the most popular choices for marketers today.
What great about this model is its easy access on the net. For example, Google itself places the #1 top website as a paid advertisement. This is in order to tackle the right target audience with their advertising. It works just like how an organic search functions, as it relies solely on the keywords you type in. However, even if you choose to use effective SEO keywords, you’ll still rarely make it to the very top of the results page.
Why You Should Consider PPC Advertising
- It Helps You Hit Marketing And Business Goals
One of the most effective reasons why marketers, website owners, and businessmen consider PPC advertisement is its direct hand at helping you achieve your goals. They can be long-term goals or short-term goals, as long as you align them with this advertisement model.
These goals can entail medium to high brand awareness and honing leadership skills to a leads or sales goal. A better thought is its accuracy in tracking conversion rates that might otherwise be lost in an organic search method. This type of paid exposure is an end goal-focused method that can only end in your success.
The era of content marketing has risen in recent years, where what you dish out to potential clients are just as important as the traffic itself. With the pay-per-click method, you can have a head-start with having to pay customers that don’t need careful placement of keywords. This will also foster the middle of the funnel through offering app downloads, encouraging signing up for newsletters, and giving out educational blog content.
- Google Ads Have Transparent, Straightforward Stats
Another great thing about this technique done through Google Ads is its transparency in statistics such as impressions, conversions, conversions, and clicks, all based on the goals you’ve input.
It can also show the amount you’ve spent weekly/monthly and how much it directly affected your business goals as a whole. With that, you can adjust your budget and methods accordingly.
- A Quick Catch Up
Are you a good handful of years behind your competitors when it comes to the pay-per-click advertisement? You don’t have to worry about a thing, as PPC can give you tools to catch up with your long-time user competitors—and fast. Unlike SEO, you can have a leg up in the competition without needing a lot of effort and accumulated customers in the form of a lead list. Most of the work will be done by the platform themselves, so you don’t have to bother yourself.
- You Get The Final Say
From the keyword placement to the specificity of your target audience, PPC gives you free reign with what you do with your campaign. You can even start at the minimum cost and scale up when you find yourself having positive results in terms of your goal. If it’s otherwise, you can stop at any time.
Unlike other campaigns, which don’t offer a minimum start cost nor operate in a flexible contract, you’ll see this advertisement in good light.
Why You Shouldn’t Consider PPC Advertising
- They Lean On The More Expensive Side
Of course, they’re called paid ads for a reason. However, most PPC Ads lean on the more expensive side of things, which can be straining for those with a tight budget. Another concern is the conversion of visitors to paying customers. Pay-per-clicks are paid regardless of the people visiting your site buys or not.
- They’re Considered Spam Sometimes
As a person bombarded by Google ads, it’s very likely you view these items cluttering your surfing experience as a nuisance at best and an irritation at worst. An automatic playing video when a customer enters a site seems to be the most annoying type of advertisement around the internet, with audio ads coming in a close second. If you plan to use this advertisement, try to avoid these types of media.
Instead of hauling in customers that are interested in your products and services, you’ll have a bunch of angry people vowing never to use them, ever. Many people deem this a deal-breaker when it comes to Google paid ads.
Bottom Line: Are They Worth It?
Despite the aforementioned cons above, pay-per-click advertising is still a positive venture you’ll want to pursue. Not only do they move much faster than SEO or other campaigns, but they are also effective in targeting paying audiences and exposing your brand. This is a good thing for websites and companies that just started and have no prior audience to present their products and services to.
They’re also not as controlling as SEO or Social Media campaigns, giving you full reign in how much you pay and which group of people you want to target. Lastly, it has a flexible contract, so you won’t have to fear having a commitment you can’t fulfill if you don’t like the results.