7 Ways To Identify Your Products Target Market

7 Ways To Identify Your Products Target Market

Imagine the world of e-commerce as a full-packed party with lots of popular, charismatic, and well-off people attending. You, a fresh youth of 21, are hoping to build a network of people in order to expand your social circles, and you’re confident in what you have to offer for them. There’s just one problem, though. Everybody else is also thinking the same way you do.

When building your business, it’s easy to find funds for your starting capital, plan your product/services, or build a website/ a brick-and-mortar establishment for it. What’s difficult—especially when you’re young and just starting out—is finding people who will pay attention to what you have to offer.

This is where the term Target Audience comes along. A Target audience is considered as your people, a like-minded group with or relating to an interest in your products and services.

However, finding a target audience is not as easy as you might think. Developing trust with them (read more) is another story entirely, but just as difficult. But we digress. If you want to identify which group of people fit your mold in the e-commerce world, here are seven signs you should consider before putting a bulls-eye at the back of their heads.

  1. Define What You Expect In A Target Market

According to digital experts and e-commerce entrepreneurs, defining your target audience starts as simply asking the questions who, why, how, and when.

Who are the people you perceive as an audience? Consider demographics such as gender, age, race, educational level, and family income. Basically, any information relevant to your product or services should be considered. For example, location becomes very important if you plan to start locally. In this case, thinking about the scope of a town or city should be your starting point.

When will your audience look for what you have to give? This is more of an optional question, especially if you’re selling seasonal niche products such as winter wear or ski devices.

Why should your audience choose you to fulfill their needs with your products and services? This question can be your guide in building the foundation of your company, such as company ethics and quality control.

How will they find you? Are you going to build a physical establishment or start a website? Or maybe you plan on doing both (which is advisable)? However, you plan to root yourself into this industry, make sure your audience knows where you are or how they can contact you.

Answering these questions can help you narrow down your target audience so you can maximize your marketing efforts efficiently. It can also help you find out if you cater to two or more TAs, which changes the whole story entirely.

  1. Collect Data And Create Client Profiles

Of course, these client profiles will be fictitious as they aren’t the exact face of your TA, but collecting enough data can help you replicate a mirror image of a customer persona. This helps by imitating the behaviors of a segment you’re targeting.

Where do you turn to for these data? You can actually find them easily through Google analytics, phone or website surveys, customer reviews, and a lot more. If you have a hefty budget, you can hire a focused team to handle this, or if you’re a small business, you can try to talk to your customers and build a profile with the common themes that come up from each interaction.

This kills two birds with one stone—you get to collect data while building a connection with your audience.

  1. Study Your Competitors

As much as we want to outrun our competitors through sheer will and brainpower, experts say you get more from studying them than rejecting their entirety.

Observe their websites. How they place their products, where they put contact details or messaging, and what customer service they’re hiring (are they doing it by themselves or outsourcing?). Check their Social media and see what kinds of people follow their page while gauging how the general public feels about their products and services. Check which big company or individuals link their website to know what industry is interested in your field.

  1. Utilize Options Beyond Google Search

Googling your data is a great way to be cost-effective, but there are other more effective ways to get your qualitative data. Sites such as Google Consumer Research can sell you survey responses for a certain price. It might cause you an exorbitant amount, but the information they can give you is essential. These surveys can help you define your Target Audience through reading who they are and what kind of company they’re looking for in the market.

  1. Actually Use The Information You Gathered

It might be a no-brainer, but it’s a worthy reminder for those who bought their surveys and poured endless amounts of time monitoring their competitions social media and websites.

Be sure to use the information you’ve dug up through changing any flaws in your copywriting, how you present a pop-up for an email list, which type of customer service makes your TAs feel the most comfortable, and other changes that cater to their needs in a tailored, more personal way.

  1. Test What You Planned Out

There’s no feasible way to know if your changes are effective than to run by it once or twice and get feedback from your target audience. It’s a risky move to make, but it can give you larger gains than just staying the way your company is now.

This way becomes more effective if you have baseline metrics. You can compare statistics before and after at a glance. You can also immediately decide if you have to trash the whole plan or keep it for good.

  1. Take Note Of Common Pitfalls

Whether you’re a seasoned veteran in e-commerce or just started yesterday, common pitfalls happen to everyone at one point or another.

For one, make sure you avoid jargon or insider language. Simplify your descriptions to less than five sentences if you can help it. Customers don’t want to spend more time reading your copy, and they aim to get to the gist of your website as quickly and clearly as possible.

Another is to speak to them as you would personally, sitting across from them. Nothing turns a TA off more than a jumble of SEO keywords.

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